Oda
ICAD Upstarts 2025
A campaign reimagining how we travel, urging people to slow down, breathe, and reconnect with the places they visit.
Oda reframes tourism as an act of awareness, blending calm design, poetic language, and rhythmic motion to make mindful travel desirable again.
More 2036 Paralympic Games
ICAD Upstarts 2025
A system that brings the heart of the Paralympics closer to home. By pairing athlete stories with a global flag-building experience, the project turns digital spectators into active supporters, creating a shared space where emotion, creativity, and inclusivity come together for Dublin 2036.
More Irish Cycling Campaign
ICAD Upstarts 2025
A campaign designed to rebuild trust in cycling by supporting children from their first ride to independence. A–B–A reframes the school journey as a safe cycle of care, confidence, and return, helping parents say yes, and helping young cyclists grow with reassurance at every stage.
More Dyslexia Ireland
ICAD Upstarts 2025
A brand refresh including a campaign that reframes dyslexia through clarity, empathy, and design. By simplifying the spectrum of dyslexic experiences into a bold, accessible visual system, the project helps people understand what dyslexia really looks like, and what support can make possible.
More PRONTO
ICAD Upstarts 2025
A bold reimagining of pasta for the fast-food world. Inspired by New York’s grab-and-go culture, Pronto delivers speed, customisation, and personality through a high-contrast visual identity, cheeky tone, and a fully realised 3D store experience.
More Flogas Ireland
Electric Picnic 2025
A series of dynamic motion graphics promoting Flogas Ireland’s role in powering Electric Picnic 2025, including large-scale stage screen visuals and social media content.
IDI Awards 2025 — Design in Motion (Shortlisted)
More 